Barbara Morrison, CEO and Founder of TMC Financing, known for her leadership and advocacy for women and small business owners, received the Industry Impact Award at ELEVATE. ELEVATE is an annual Bay Area wide event honoring diversity and women’s leadership in commercial real estate planned and organized by The Registry, a Bay Area commercial real estate media leader, and the three Bay Area chapters of CREW, San Francisco, Silicon Valley and East Bay. The Industry Impact Award honors a dynamic woman who has made an immeasurably positive impact within the commercial real estate industry through entrepreneurial spirit, deal-making and commitment to diversity.